REVENUE
Data & Asset Monetization
Make money with your existing assets. Learn what your competitors are doing.
As a data owner, Carney Direct Marketing understands the time, effort and money it takes to build a database.
Perhaps you are already monetizing some of your data or haven’t considered all the options yet.
Do you have physical assets that could support partner promotions?
Learn more with Carney Direct.
Benefits of Data & Asset Monetization with Carney Direct
New Income Source
Licensing or renting your proprietary data to other non-competitive marketers is a valuable asset that can be a substantial source of income for your business.
Contact Us
Brand Awareness
As Carney Direct becomes an extension of your company, our promotions and prospecting increase your brand’s visibility and credibility.
Contact Us
Partnership Building
Many large advertisers still have siloed departments for online, offline and alternative marketing. Our reach into one channel often flows into another, resulting in collaborations, exchanges, and integrations for even more sustainable growth and success.
Contact Us
Get a Return on Investment from your DATA!
We use a six-step process to maximize the revenue from your valuable data.
Your Data is in Demand
Increase Your Cost Per Record for:
- Postal information
- Phone numbers
- Email addresses
- Social IDs
- IP Addresses
Carney Direct’s 6 Steps for Successful Data Monetization
Step 1
Data
Preparation
Our team first preps the data to get it production ready. Services include formatting and hygiene, de-duping, appending, and other enhancements available through our 300-million-record national consumer database. Data is now ready to analyze, run counts and segment.
Step 2
Research
The Carney team vets the market and builds prospect files to seek out any additional revenue opportunities.
Step 3
Promotional Material Development
CDM creates sales materials, including data cards for industry-specific search engines, dedicated emails, and direct mail creatives. We can also segment the data for advertisers seeking keywords or hyper-targeted data sets.
Step 4
Launch and Sell!
Our sales team begins direct mail, email, and phone campaigns to create awareness of this new information source. Additional promotions on social media, in office, nationwide tradeshows, and other niche networking events drive the market for your data.
Step 5
Maintenance & Logistics
During the sales cycle we monitor performance, make tweaks to optimize your return, and look for new test segments to highlight. We also run frequent advertiser prospecting queries to evaluate changes in the database profile.
Step 6
Accounting & Reporting
Our administrative team handles credit, collections reporting, and tracking systems. You receive monthly data owner reports that itemize all sales, quantities, and cost in addition to monthly remittance.
Sit back and collect the checks from your new revenue stream!
