Analytics, Intelligence Gathering & Modeling
Profile, analyze, model and increase your ROI. Learn more and act accordingly with our Risk Assessment Reviews.
Benefits of Enrichment & Enhancement
Understand Your Competitor's Customers
CDM will provide true response rates…
CDM will provide true response rates of your campaigns, who responded to your offer, and which channel their response came from. We also recommend adjustments to your campaigns to improve future results.
Clients also use Carney Direct’s Multi-Channel Matchback Services and Multi-Channel Response Analysis to track the effectiveness of marketing efforts, from one-off pieces to entire campaigns.
This can determine the value of your target markets, website, and donor retention as well as the Lifetime Value (LTV) of your customers.
Benefits of Carney Direct Marketing Analytics, Intelligence Gathering & Modeling:
- Improved overall results
- Faster implementation of refined selection strategies
- Marginal sources become top performers
- Non-performers dropped in a timely fashion
- Improved ROI by channel