DATA PROCESSING
Make your data work harder for you!

Carney Direct Marketing’s data processing services secures new opportunities with better targeting. Reaching the right customer at the right household is paramount to a successful direct marketing campaign. Our data processing team offers you expertise in evaluating your data, identifying opportunities and creating customized solutions optimizing your data’s performance.

Improve data quality to increase your bottom line

Carney Direct Marketing understands the marketing challenges you face. 
We are committed to providing you with the most current, accurate and clean data available.  By improving deliverability and reducing your costs, we give you that competitive edge.  (insert arrow graphic) More about our data processing services

Data Enhancements/Overlays

Data Enhancements and Overlays are one of the best investments you can make on your customer and prospect files. The knowledge and insight you gain will be truly invaluable whether at a consumer or business level.  An example of a few of Carney’s capabilities are as follows:

  1. Enhance your file(s)with firmographic and/or consumer data points
  2. Create new targeted market segments
  3. Reactivation of a customer at a site level
  4. Identify new prospect customers
  5. Determine a consumers key demographic responders
  6. Increased response rates

For more information on Carney Direct’s Enhancement and Overlay services please contact Kevin Kerley at kevin@carneydirect.com or Claire Carpenter at claire@carneydirect.com