In today's marketplace, responses come from many channels including catalog,
telemarketing, retail, email, Internet and others. The combination of databases
and the understanding of where a new customer is coming from are vital to having
accurate breakdown of a current campaign and determines and holds the data
elements for future campaigns.
Carney Directís Multi-channel Matchback Services eliminate the guesswork and
in turn help to define the true customer who is responding to your offer. Response
analysis reports are generated and delivered automatically; helping to minimize the
time it takes to analyze the success of a mailing and affording you quicker answers
to your marketing questions. We will be able to provide a true response rate of a
given campaign and will be able to tell you who responded to your offer and through
which channel they responded. We will be able to provide answers as to where you need
to make adjustments in your campaigns to expand future results.
Clients utilize Carney Directís Multi-channel Matchback Services to analyze and measure
the effectiveness of a single marketing piece or an entire campaign. This can determine
the value of their website, Life Time Value (LTV) of customers, target markets and to
accurately track customer or donor retention.
Carney Direct employs our own in house statistician who will develop your customized
Multi-channel Matchback Service. We will work together to verify and increase your ROI.
One of the single biggest elements to obtaining new customers and grabbing a larger
share of your respective marketplace is to understand your competitorís customers and
how they attracted them. At Carney Direct Marketing we thrive on capturing this knowledge
for our clients and implore valuable tools to obtain this information. These tools are as
- Catalog Analysis ?We stack your catalog up against your competitors and tell you the
breakdown of their price points, pages and product lines as opposed to yours.
- Mail Chaser - We track your competitorís direct mail activity in order to understand
their mail schedule and the seasonality trends of their campaigns.
- Email Chaser - We track your competitorĎs email efforts and work with an outside company
to establish and maintain a comprehensive database for our Ecommerce clients
- Usage Interpreter - We maintain and update quarterly your competitorís list activity.
We consistently match it against our own campaigns and look for new opportunities.
- Competitor Universe Size - Our DM specialists will monitor the universe file size of
your competitors. This information is valuable for pricing initiatives and in understanding
whether your competitors have increased or decreased mailing activity.
Multi-Channel Response Analysis
Marketing channels have damatically changed through the years and how we read and analyze
responses has changed as well. Changing with the times and foreseeing the future is Carney
Direct Marketing. We have created matching systems which allow our clients to correctly
measure their ROI by different variables and mediums by matching your responses to past
mail files. Results are then analyzed and reviewed by our in-house statistician and passed
onto our clients. The benefits include:
For more info on our Analytics, email Pete Carney at:
- Improved overall results
- Refined selection strategies placed into effect quicker
- Marginal files turned to top performers
- Non performers dropped in a timely fashion
- Improved ROI by channel