Carney Directís Multi-channel Matchback Services eliminate the guesswork and in turn help to define the true customer who is responding to your offer. Response analysis reports are generated and delivered automatically; helping to minimize the time it takes to analyze the success of a mailing and affording you quicker answers to your marketing questions. We will be able to provide a true response rate of a given campaign and will be able to tell you who responded to your offer and through which channel they responded. We will be able to provide answers as to where you need to make adjustments in your campaigns to expand future results.
Clients utilize Carney Directís Multi-channel Matchback Services to analyze and measure the effectiveness of a single marketing piece or an entire campaign. This can determine the value of their website, Life Time Value (LTV) of customers, target markets and to accurately track customer or donor retention.
Carney Direct employs our own in house statistician who will develop your customized Multi-channel Matchback Service. We will work together to verify and increase your ROI.
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Multi-Channel Response Analysis